CONTACT DETAILS

• Telephone: + 353 1 700 5159
• Fax: +353 1 700 5446
• E-Mail: michael.gannon@dcu.ie
• Address: DCU Business School, Dublin 9, Ireland
• Office: Q214

Foreign Market Entry Strategies

The Small Firm in International Markets

Strategic Alliances

 
• Member, Marketing Institute
• Member, Marketing Society
• Member, Marketing Educators’ Group

• Strategic alliances - use in international markets
• Impact of marketing on foreign marketentry strategy

Leavy, B & M Gannon 1998, “Competing for hearts and minds - a corporate culture perspective on marketing”, Irish Marketing Review, Vol 11, No. 1, 39-48.

Gannon, M. 1997 “Strategic Alliances - a business form for the 1990s and beyond”, Newslink, (January), 5-7.

Gannon, M. 1993, “Towards a composite theory of entry mode choice: the role of marketing strategy variables”, Journal of Strategic Marketing, Vol. 1, pp. 41-54.

Gannon, M. 1991, “The relationship between marketing strategy and foreign market entry mode choice: A contingency theory approach”, a paper presented at the E.M.A.C.  Doctoral Colloquium in Marketing, University College Dublin, May 19-21.

Gannon. M, 1989, “Foreign Direct investment”, Business & Finance, February.

Gannon. M, 1986, “The small firm in a turbulent environment: coping with a pervasive public policy system”, in Proceedings of the workshop on International Marketing Strategy, EIASM Institute report 86-01, April.

Gannon. M, 1985, “ The Role of Public Policy in the Changing Technology - Product-Market Nexus”, Journal of Irish Business and Administrative Research, Vol. 7, No. 2, pp. 15-25.