Television: Structure and Policy
Lecture 1 – Where does Television Come from?
Brief introduction to a sociological understanding of the origins of broadcasting.
Readings |
| Brian Winston – Media, Technology and Society |
| Raymond. Williams - Television : technology and cultural form |
Lectures 2 – 4 Radio, Television and the Development of Public Service Broadcasting
Account of the establishment of the BBC, 2RN (RTE) and early radio broadcasting in the United States. Comparing and contrasting the experience of state run broadcasting with private regulated broadcasting in the United States. Focus on the development of the (Reithian) concept of Public Service Broadcasting, fears about the power of the medium and need for regulation. Assessment of the cuaes and impact of deregulation in the international television market since the 1980s. A look too at institutional histories of broadcasting in Britain, Ireland and the US from the 1920s to the 1990s.
Readings on Irish Broadcasting |
| Paddy Clarke - Dublin Calling - 2RN and the birth of Irish Radio |
| Rex Cathcart - Chpt in Communications and Community in Ireland edited by Brian Farrell. |
| Television" in Communications and Community in Ireland edited by Brian Farrell. |
| Lelia Doolan et al,. - Sit down and be counted; : the cultural evolution of a television station, |
| Maurice Gorham, -. - Forty years of Irish broadcasting |
| Maurice Gorham, -. - Broadcasting and television since 1900. |
| Ellen Hazelkorn – "Ireland: From Nation Building to Economic Priorities" in Miquel de Moragu Spà and Carmelo Garitaonandia (eds.) Decentralisation in the Global Era – Television in the Regions, Nationalities and Small countries of the European Union |
| Peter Mulryan - Radio, Radio: The Story of Independent, Local, Community and Pirate Radio in Ireland |
| Film Makers Ireland: Independent Television Production Sector Report |
| DKM/Association of Advertisers in Ireland - Issues in Irish Broadcasting Policy |
| "Active or Passive: Broadcasting in the Future Tense" Green Paper on Broadcasting 1995 |
| Paschal Preston & Andrea Grisold - "Unpacking the Concept of Competition in Media Policymaking: The Case of Austria and Ireland" in Democracy and Communication in New Europe edited by Farrell Corcoran and Paschal Preston |
| Colum McCafferty – "Citizenship, participation and nationality - towards a redefinition of Irish broadcasting" in Intermedia Vol. 22, No. 6 |
| Gibbons, Luke - "From Megalith to Megastore: Broadcasting and Irish culture" in Irish Studies, A General Introduction , edited by Thomas Bartlett. |
| Sheehan, Helena - "On Public Service Broadcasting: Against the Tide" in Irish Communications Review, Vol. 2. 1992. |
| Robert Savage - Irish Television: The Political and Social Origins |
Readings on United Kingdom Television |
| Paddy Scannell - Chpt in Media, Culture and Society |
| Paddy Scannell,. - A social history of British broadcasting : Volume 1, 1922-1939 |
| Asa Briggs - The history of broadcasting in the United Kingdom |
| Curran, J and Seaton, J - Part 2 of Power without Responsibility. (5th Edition) |
Readings on US Television |
| Edward Herman - "Media in the US Political Economy" in Questioning the Media, by Downing et al |
| Head, SW - World Broadcasting Systems. |
| Barnouw, Erik - A History of Broadcasting in the United States. |
| Anthony Smith (ed.) - Television: : an international history |
| Erik Barnouw - A history of broadcasting in the United States |
| Erik Barnouw -. - Tube of plenty : the evolution of American television |
| George A Comstock - The evolution of American television |
| James Day - The vanishing vision : the inside story of public television |
| Ralph Engelman - Public radio and television in America : a political history |
| Historical journal of film, radio, and television. |
Lecture 6 Broadcasting Policy in Europe
Two apparently contradictory themes dominate EU broadcasting policy – the desire to encourage a competitive European production sector driven by independent producers whilst at the same time seeking to defend the European market against (mainly US) competition. How has the EU balanced these objectives?
Readings |
| James Michael - "The Council of Europe’s Convention on Transfrontier Television and the European Community Broadcasting Directive" in Meryl Aldridge and Nicholas Hewitt (eds.) Controlling Broadcasting |
| Kenneth Dyson et al – Broadcasting and New Media Policies in Western Europe |
| Richard Collins – "The Cultural Dimension of Communication Technology and Policy – the Experience of Satellite Television in Europe" in William H. Dutton (ed.) Information and Communications Technologies – Vision and Realities |
| Stylianos Papathanassopoulos – "Broadcasting and the European Community – the Commission’s Audiovisual Policy" in Kenneth Dyson and Peter Humphrey (eds.) The Political Economy of Communications – International and European Dimensions |
| European Television Taskforce – Europe 2000: What Kind of Television? |
| Miquel de Moragu Spà and Carmelo Garitaonandia – "Television in the Regions and the European Audiovisual Space" in Miquel de Moragu Spà and Carmelo Garitaonandia (eds.) Decentralisation in the Global Era – Television in the Regions, Nationalities and Small countries of the European Union |
| Richard Collins – Broadcasting and Audiovisual Policy in the Single European Market |
| Howard Davis and Carl Levy – "The Regulation and Deregulation of Television: A British/ Western European Comparison in Political Economy of the Media II |
| Karen Siune et al - Dynamics of Media Politics |
| Burgelman, J C & Pauwels C - "Audiovisual Policy and Cultural Identity in Small European States" in Media, Culture and Society |
Lectures 8-10 Global Television
Looking at the rise of global television from the launch of the first communication satellites to the expansion of MTV and CNN. We address the question of whether the developments in global programming herald the rise of a global culture.
| Readings |
| Chris Barker - Global television : an introduction |
| Elizabeth Fox de Cardona. - Latin American broadcasting : from tango to telenovela |
| John Sinclair (ed.) New patterns in global television : peripheral vision |
| Cynthia Schneider and Brian Wallis (eds) Global television |
| Tony Dowmunt (ed) Channels of resistance : global television and local empowerment |
| Parker, Richard, - Mixed signals : the prospects for global television news |
| Don M. Flournoy- CNN : making news in the global market |
| Anne E. Kaplan - Rocking around the clock : music television, postmodernism, and consumer culture. |
| Klaus Bruhn Jensen - News of the world : world cultures look at television news |
| Michael Tracey – "The Poisoned Chalice – International Television and the Idea of Dominance" in Tim O’Sullivan and Yvonne Jewkes (eds.) The Media Studies Reader |