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roddy
flynn's teaching webpage
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Innovation in Media Markets: Theories, Models and Case Studies Lectures 1 – 5 Technological Innovation and Diffusion of Innovations Theory Key questions: What is innovation: how can we think about it? Where does innovation come from? What drives the innovation process? What is the role of the firm? What is the role of the state? How do innovations diffuse? Key Readings: Everett M. Rogers (1995), Diffusion of Innovations. Joseph A. Schumpeter (1943), Capitalism, Socialism and Democracy Merrit Roe Smith & Leo Marx (eds) (1995), Does Technology Drive History? Marshall McLuhan (1968), Understanding Media: The Extensions of Man Raghu Garud et al (1997), Technological Innovation: Oversights and Foresights Christopher Freeman (1992), The Economics of Industrial Innovation Christopher Freeman (1992), The Economics of Hope
Lectures 6 – 7 Social Shaping of Technology Theory Key questions: What is the relationship between technology and society? Do the needs of society shape technological innovation? Do technological innovations determine our future? To what extent does innovation occur outside R&D - domestication and the role of the user? Key Readings: Brian Winston (1997), Media, Technology and Society Wiebe E. Bijker (1997), Of Bicycles, Bakelites, and Bulbs. Donald Mackensie and Judy Wajcman (eds.) (2000), The Social Shaping of Technology: How the Refrigerator got its hum (2nd Edition) Raymond Williams (1974), Television: Technology and Cultural Form
Lecture 8 - 9: Political Economic Theory : Media from High Capitalism/Modernism to Postmodernism and Late Capitalism. From the The Frankfurt School to David Harvey, Baudrillard, and Jameson. Key question: What theories have been advanced to explain why early media products adopted the shape they did? What political, economic, social and cultural factors drive/constrain innovation in late modernity? Key Readings Theodor Adorno and Max Horkheimer, "The Culture Industry: Enlightenment as Mass Deception" in James Curran (1977) (ed.) Mass Communications and Society Walter Benjamin, "The Work of Art in the Age of Mechanical Reproduction" in James Curran (1977) (ed.) Mass Communications and Society David Held (1981), Introduction to Critical Theory Jean Baudrillard (1971), For a Critique of the Political Economy of the Sign David Harvey (1990), The Condition of Postmodernity Frederic Jameson (1990), Postmodernism, of the Cultural Logic of Late Capitalism Manuel Castells (1996), The Information Age: Economy, Society and Culture
Lectures 10 - 12. Case Studies Cinema VCRs/CDs/CD-ROMs/DVDs Doom/Quake |
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