What is the diffusion of innovations?
Different Approaches to the study of innovation.
What is diffusion?
The Process of the diffusion of Innovations
Four Elements in Diffusion of Innovations:
The Innovation
. Communications Channels
Communications Channels
THE INNOVATION-DECISION PROCESS.
INNOVATIVENESS AND ADOPTER CATEGORIES.
RATE OF ADOPTION
Rate of Adoption
A Social System
Social Structure
SYSTEM NORMS AND DIFFUSION.
OPINION LEADERS
Email: roddy.flynn@dcu.ie
Home Page: www.comms.dcu.ie/flynnr
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