Film and Television Finance Reading List
As I reiterate below, of its nature this course does not lend itself to book reading lists. Thus in addition to the material outlined below I would recommend that students consider direct interviews with industry personnel if they are unable to find the answers theyre looking for in publications. Do ask me before you do so, however, on the off-chance I have access to material
Irish Related Material
Financial Incentives for Film-making in Ireland Film Board
North American Distribution of Irish and Low Budget European Films Film Board
Independent Television Production Sector - Report Film Makers Ireland:
The Bigger Picture - Film Makers Ireland/David McWilliams
Issues in Irish Broadcasting Policy - DKM/Association of Advertisers in Ireland -
The Economics of the Arts in Ireland - by Joe Durkan for the Arts Council 1994
Report on the Audiovisual Production Industry in Ireland - Coopers and Lybrand 1992.
Special working group on the Film Production Industry: Report to the Taoiseach 24/12/93.
IBEC Economic Database on the Irish Film Industry 1993 - 1997
Ireland's Audiovisual (Film & Television) Facilities Infrastructure -The Present Infrastructure and Future Needs - prepared by Film Makers Ireland
Training Needs to the Year 2000 - FAS
Report of the Enquiry into the Supply and Distribution of Cinema Films - Restrictive Practices Commission 1977. (Only for those interested in exhibition and distribution in Ireland)
Keeping up to date in this area is virtually impossible via books or even reports because of ongoing change. If you really want to keep your material fresh I would recommend two avenues: sticking key words ("Section 481" etc.) into the Irish Times search engine on their website (
www.irish-times.ie) or using the CD-ROM searches in the library. Film Ireland is also worth keeping an eye on. Its also useful to spend some time trawling through Film Ireland back issues you may well find an article that offers a detailed history of whatever area youre looking at. If you want to go even further back, both Playback and the Irish Broadcasting Review were great in their day.Other useful websites:
Irish Film and Television Net (Highly Professional Home site for all things Irish and Filmic) -
http://www.iftn.ie. Look in particular at their finance page: http://www.iftn.ie/finance/index.htmlFilmboard -
http://ireland.iol.ie/filmboard/RTE
www.rte.ieMedia Desk Ireland -
http://www.iftn.ie/mediadesk/index.htmOther less immediately relevant but still interesting websites
Online site on low/no budget filmmaking, includes useful templates for budgeting a picture:
http://www.cyberfilmschool.com/main.htm
General Stuff on Budget
Film and Video Budgets Michael Wiese (There are two editions of this in the library the 1984 one is fine in the abstract but the figures are more up to date in the 1995 version.)
Budgets and Markets A study of the budgeting of European Film Terry Iliot
Feature Films on a low budget John Randall
Marketing
The film marketing handbook: a practical guide to strategies for Annika Pham
The international market in film and television Eli M. Noam (ed.)
Film and Video Marketing Michael Wiese
Script Planning positioning and developing scripts for film and television Tony Zaza
Marketing J. Wyatt, Sight and Sound, June 1998
Product Placement
"Hollywood meets Madison Avenue: the commercialisation of US Films" Janet Wasko in both , Media, Culture and Society, Vol. 15, pp. 271-293 and Hollywood in the Information Age
"Jurassic Park and the GATT: Hollywood and Europe- An Update" - Janet Wasko - in Democracy and communication in New Europe, edited by Farrell Corcoran & Paschal Preston.
Journal of Advertising,
Advertising Age, following issues: Feb 22 1988, March 27 1989; May ?? 1990 (Article called Coming Attractions: Movie Tie-ins); March 16 1992, July 28 1997, Dec 8 1997
Screen International: March 11 1997; March 21 1997, August 1 1997, Dec ??? 1997 (No. 1137)
Finally for anyone interested, these are the websites of companies which specialise in product placement:
http://www.propaganda-gem.com/ & http://www.vistagroupusa.com/serv02.htm.Indeed just put the words "product placement" into a web search engine and you should get in the region of 4000 hits.
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