Malcolm Brady is a lecturer in Management  in DCU Business School, one of the schools within Dublin City University.  Prior to that he worked in industry for many years initially as an engineer and project manager and subsequently as a consultant in information systems development. He has experience in the financial services, utilities and construction industries. His main teaching interests are in strategic management and in business process innovation.  His research is in the area of duopoly competition and competitive advantage, strategic interaction and game theory; he also have a research interest in business process modeling, analysis and improvement.

Contact  Teaching  Publications    

Contact details

Telephone:            +353 1 7005188 (with voicemail)

Fax. no.:                +353 1 7005446

Address:                Dublin City University Business School

                              Dublin 9, Ireland

Office:                    Q143 (first floor on east side of DCU Business School)
 

Teaching

He has two main teaching interests: Strategic Management and Business Process Innovation and has taught onto the following programmes: Bachelor of Business Studies, MBA, MSc in Electronic Commerce, MSc in Emergency Management, MBS in Marketing, MBS in Strategic Procurement and MBS in Corporate Leadership.

Specific courses that he has taught are:

    MT301:  Business Strategy: Bachelor of Business Studies, final year.

    MT589:  Business Strategy: MBA

    MT568:  Problem Structuring and Decision Making: MSc in Emergency Management.

    MT530:  Business Modeling and Process Innovation: MBA and MSc in e-Commerce. 

    MP503: Project Management: MBS in Strategic Procurement.

For details of courses click here!

Publications

Journals

John A, Brady M. 2011. 'Consumer ethnocentrism and attitudes toward South African consumables in Mozambique', African Journal of Economic and Management Studies 2(1):72-93

John A, Brady M. 2011. ‘Exploration of the dimensionality of the consumer ethnocentric tendencies scale in Mozambique’. Journal of African Business 12(1):114-132.

Brady M. 2011. 'Improvisation versus rigid command and control at Stalingrad', Journal of Management History, 17(1):27-49. link to paper.

John A, Brady M. 2010. 'Consumer ethnocentrism and conspicuous consumption of domestic and foreign consumer goods in Mozambique, a less developed SADC country'. Irish Journal Of Management, 30(1):41-72

Brady M, Loonam J. 2010. 'Exploring the use of entity-relationship diagramming as a technique to support grounded theory inquiry', Qualitative Research in Organizations and Management, 5(3):224-237. view paper

Brady M. 2009. 'Advertising effectiveness and spillover: simulating strategic interaction using advertising', System Dynamics Review 25(4):281-307.

John A, Brady M. 2009. ‘The impact of consumer ethnocentrism tendencies on buyers’ evaluations of the quality of South African packaged and non-packaged consumables in Mozambique’, International Journal of Business Research (Special edition on business and development in Africa) 9(3):105-114.

Brady M, Lynn T, Davis P. 2009. 'Business process change and inadvertent mischarging', International Journal of Services and Operations Management 5(1):66-75.  view paper

Lynn T, Brady M, Davis P. 2009. 'The fast and the furious: introducing strategic management using an experiential approach', International Journal of Teaching and Case Studies 2(1):92-113.  view paper

Levis M, Helfert M, Brady M. 2008. 'Website design quality and form input validation: an empirical study on Irish corporate websites', Journal of Service Science and Management 1(1):91-100.

Levis M, Helfert M, Brady M. 2008. 'Total quality management underpins information quality management', Journal of the American Academy of Business, Cambridge 14(1):172-179

Brady M. 2008. 'Analysis of a public sector organizational unit using strategic and operational analysis tools', Knowledge and Process Management 15(2):140-149. View paper.

Brady M, Walsh A. 2008. 'Strategic decision making: a top down or bottom up process?', Business Strategy Series 9(1):5-11.View paper.

Brady M. 2007. 'Firm governance and duopoly: in weakness may lie strength', Managerial and Decision Economics 28(2):145-155.

Fershtman C, Judd K. 2006. 'Equilibrium incentives in oligopoly: Corrigendum', American Economic Review, 96(4):1367.
(Note that the American Economic Review procedure ‘is for Fershtman and Judd to be the authors of the Corrigendum, giving prominent credit to [myself] for finding the error’, Editor’s response to my submission, March 13th 2006)

Book Chapters

Brady M, Lynn T, Gorman L. 2009. 'Ryanair vs. Aer Lingus: two decades of competition' in Corporate Strategy Toolkit FAE Business Leadership, Institute of Chartered Accountants in Ireland: Dublin.

Lynn T, Brady M, Gorman L. 2009. 'Google Ireland' in Corporate Strategy Toolkit FAE Business Leadership, Institute of Chartered Accountants in Ireland: Dublin.

Pike K, Lynn T, Brady M, Davis P. 2008. 'An Post: Addressing Ireland's mail market' in eds. James Cunningham and Denis Harrington Irish Management 2.0: New priorities for a changing economy, Blackhall Publishers.

Lynn G, Lynn T, Brady M, Davis P. 2008. 'O2 Communications Ireland: Today's mobile phone is not just a communications tool' in eds. James Cunningham and Denis Harrington Irish Management 2.0: New priorities for a changing economy, Blackhall Publishers.

Conference Papers

Brady, M, V. Kumar, A. Kumar, A. Bhattacharya and Jun Dai. 'Simulating orthopaedic activity in the physiotherapy department of an Irish hospital', paper presented at 2nd International Conference on Computers and Management CAMAN2012, Wuhan, China, 9-11 March 2012.

Brady, M. 2011. 'The university student as customer, supplier, actor, raw material and end product: analysing university teaching and learning processes using a soft systems approach', paper presented at Irish Academy of Management 14th Annual Conference, National College of Ireland, Dublin, 1st-2nd September.

Brady, M. 2011. 'Simulation as a tool for teaching business', Learning Innovation lunchtime seminar series, Dublin City University, 25th May.

Salman, M.R., Geraghty, J., Brady, M. and Rivers, A. 2010. Framework Development for Automated Simulation-Based Decision Support, in Proceedings of the Intel
European Research and Innovation Conference 2010, 12-14 Oct, Intel Ireland, Leixlip, Co. Kildare, Ireland, pp. 126

Brady, Malcolm and Luis Mesquita. 2010. ‘Facilitated trust: from black and white to shades of grey’, Proceedings of BAM2010 British Academy of Management Annual Conference, University of Sheffield, 14-16th September.

John, Anna and Malcolm Brady. 2010. ‘Consumer preferences for South African clothing in Mozambique’. Proceedings of 13th Annual Conference of the Irish Academy of Management, Cork Institute of Technology, 2nd -3rd Sept.

John, Anna and Malcolm Brady. 2010. ‘The role of socio-economic development and national values in variability of consumer ethnocentrism tendencies and effects across societies’. Paper presented at Academy of International Business, UK and Ireland Special Interest Group, Trinity College Dublin, 8th-9th April.

John, Anna and Malcolm Brady. 2009. ‘The impact of consumer ethnocentrism on the perception of quality of packaged and non-packaged consumables in a developing African country: Mozambique’, Proceedings of BAM2009 British Academy of Management Annual Conference, Brighton, 15-17th September.

John, Anna and Malcolm Brady. 2009. ‘The impact of personality and culture on consumer ethnocentrism in Mozambique’, Proceedings of BAM2009 British Academy of Management Annual Conference, Brighton, 15-17th September.

John, Anna and Malcolm Brady. 2009. ‘Consumer ethnocentrism and conspicuous consumption of domestic and foreign consumables in a less developed SADC country - Mozambique’, Paper presented at Irish Academy of Management 12th Annual Conference, Galway-Mayo Institute of Technology, Galway, 2nd – 4th September.

John, Anna and Malcolm Brady. 2009. ‘Consumer ethnocentrism and multidimensionality of the CET-scale in north-western Russia’, Paper presented at Irish Academy of Management 12th Annual Conference, Galway-Mayo Institute of Technology, Galway, 2nd – 4th September.

John, Anna and Malcolm Brady. 2009. ‘The nature of consumer ethnocentrism in north-western Russia’, paper presented at AMC2009 Academy of Marketing Annual Conference 2009, Leeds, 7th – 9th July.

John, Anna and Malcolm Brady. 2009. ‘The impact of conscientiousness and collectivism on ethonocentric tendencies of Mozambican consumers’, paper presented at AMC2009 Academy of Marketing Annual Conference 2009, Leeds 7th – 9th July.

John, Anna and Malcolm Brady. 2009. ‘The Impact of Consumer Ethnocentrism tendencies on buyers’ evaluations of the quality of South African Packaged and Non-packaged Consumables in Mozambique’, paper presented at IABE2009 – International Academy of Business and Economics Annual Conference, Thessaloniki, Greece, 5th-7th June.

John, Anna and Malcolm Brady. 2009. ‘The impact of consumer ethnocentrism on purchasing decisions of Irish, Russian and Mozambican consumers of foreign and national meat’, paper presented at Doctoral Colloquium of EMAC2009 22nd Annual Conference of the European Academy of Marketing, Audencia-Nantes, 24th – 26th May.

John, Anna and Malcolm Brady. 2009. ‘The impact of regional origin of consumers on the word-of-mouth practices on consumer goods and services markets in Mozambique’, paper presented at Doctoral Colloquium of EURAM2009 9th Annual Conference of the European Academy of Management, 11th May, Liverpool.

John, Anna and Malcolm Brady. 2009. ‘Cultural antecedents of consumer ethnocentrism in Mozambique’, paper presented at EURAM2009 9th Annual Conference of the European Academy of Management, 12th -14th May, Liverpool.

Briody, Anthony and Malcolm Brady. 2009. ‘Temporary employment contracts as a strategic real option: a case study of university lecturer contracts’, paper accepted for presentation at EURAM2009 9th Annual Conference of the European Academy of Management, 11th -14th May, Liverpool.

Brady M. 2009. ‘Virtuous and vicious cycles: boom and bust in Ireland’, invited keynote speaker at ASU SkySong Global Forum, ASU Global, Scottsdale, Arizona. 4th March.

John, Anna, Malcolm Brady and Mary Levis. 2008. ‘Cognitive and affective involvement strategies in advertisings for search and experience goods in Ireland, Russia and Mozambique’. Paper presented at 34th Annual Conference of European International Business Academy, Tallinn, Estonia, 11th-13th December.

Brady M. 2008. ‘Strategic use of advertising: a simulation model’ interactive paper presented at INFORMS 2008 Annual Meeting, Washington DC, 12th-15th October

Brady, Malcolm (2007). 'Strategic analysis of a public sector organisational unit: the case study revisited', OR49 Annual Conference of the Operational Research Society, University of Edinburgh, 4th-6th September.  View presentation.

Brady, Malcolm (2007). 'Advertising effectiveness and spillover: simulating strategic interaction using advertising', Proceedings of the 25th International Conference of the System Dynamics Society, Boston MA, 29th July - 2nd August. View presentation.       View paper.

Brady, Malcolm (2007). 'Simulating competition between two firms', 3rd Annual Workshop on Simulation in Manufacturing, Services and Logistics, hosted by Intel, Leixlip, Ireland, 18th -19th June. View presentation.

Brady, M. (2006). ‘Mixed-methodology analysis of a public sector organisational unit: combining strategic and operational level techniques’, invited speaker to OR and Strategy Special Interest Group, University of Warwick, 23rd  November.

Brady, M. (2006). ‘Using multimethodologies to carry out a strategic analysis of a public sector organisational unit’, paper presented at OR48: Annual Conference of the Operational Research Society, OR and Strategy Stream, University of Bath, 11th – 13th September. View paper.

Brady, Malcolm (2005). 'Firm governance and duopoly: in weakness may lie strength', Proceedings of BAM 2005 - Annual Conference of the British Academy of Management, Saïd Business School, University of Oxford, 13-15 September. View paper.

Brady, Malcolm (2004). 'Impact of advertising on duopoly competition', Proceedings of the Irish Academy of Management Annual Conference, Trinity College Dublin, 2-3 September. View paper.

Brady, Malcolm (2004). 'Competition under Bertrand duopoly: low cost versus differentiation', Proceedings of BAM 2004 - Annual Conference of the British Academy of Management, University of St. Andrews, 30th August - 1 September. View paper.

Brady, Malcolm (2002). 'Incentivised duopoly: profit maximisation or sales maximisation?', Proceedings of BAM 2002 - British Academy of Management Annual Conference, hosted by Middlesex University, Novotel, Hammersmith, London, 9-11 September. View paper.

Brady, Malcolm (2002). 'The incentive model of the firm: an analytical and simulation approach', paper presented at Irish Academy of Management Annual Conference, Waterford Institute of Technology, 4-6 September. View paper.

Brady, Malcolm (2002). ‘Corporate alliances in elearning: a programme director’s perspective’, paper presented at EdTech2002: third annual Irish Educational Technology User’s Conference, Institute of Technology, Carlow, 16-17th May. View slides.

Brady, Malcolm (2002). 'Duopoly with strict profit maximiser and strict sales maximiser: examination of influence of cost structures on industry leadership', Proceedings of Doctoral Colloquium, University College Cork, 29-30 April. View paper

Brady, Malcolm (2002). 'Examination of a duopoly where managers are incentivised: strict profit maximisation versus strict sales maximisation', paper presented at the Annual General Conference of the Network of Industrial Economists, Royal Holloway, University of London, 4th – 5th April.

Brady, Malcolm (2001). 'Evaluation of different pricing strategies using analytical and simulation approaches', paper presented at the Irish Academy of Management Annual Conference, University of Ulster, Magee College, Derry, Northern Ireland, 6-7 September. View pape.

Brady, Malcolm (2001). 'Simulation of the business firm using several different pricing approaches', Proceedings of the 19th International Conference of the System Dynamics Society, Emory Hotel and Conference Centre, Atlanta, 23-27 July. View paper.

Brady, Malcolm (2000). 'Simulation as an aid in strategy-making', paper presented at OR42 - Annual Conference of the Operational Research Society, University of Wales, Swansea, 12-14 September.  View paper.

Brady, Malcolm (2000). 'Use of entity/relationship diagramming as a technique in the grounded theory approach to social science research', paper presented at the Irish Academy of Management Conference, Dublin Institute of Technology, 7-8 September. 

Brady, Malcolm (2000). 'Simulation of a business firm', paper presented at the Young Operations Researchers Conference, Fitzwilliam College, Cambridge, 28-30 March.   View paper.

Brady, Malcolm (1999). ‘Patterns of growth: an investigation into firm performance’, paper presented at the Young Operations Researchers Forum, University of Sheffield, Sheffield. 22-24 March.   View paper.

Brady, Malcolm (1998). 'Patterns of growth: an investigation into firm performance’, paper presented at the International Postgraduate Research Student Conference, Dublin Institute of Technology, 20th November.

Brady, Malcolm (1998). ‘Patterns of growth: an investigation into firm performance’, paper presented at the Inaugural Conference of Irish Academy of Management, National University of Ireland, Galway, 11-12th September.
 

Page last updated on 02 March 2012